Blog Posts

  • 12.10.2024
    Setting Goals That Stick: How Fitness Professionals Can Inspire Success This New Year
    Nearly 91% of New Years resolutions fail a statistic youre likely to recognize, if not from the data itself, then with your own eyes as a fitness professional. Year after year, billions of people around the world practice the millennia-old tradition of setting a goal for themselves: a resolution fo...
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  • 11.18.2024
    How to Help Clients Mitigate Stress During the Holidays
    When it comes to holiday marketing in the fitness industry, messaging usually centers around burning off calories, eradicating guilt, or undoing the indulgences implying, not so subtly, that holiday activities are not good for you. In turn, this seasons indulgences which are supposed to be celebra...
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  • 10.14.2024
    Beyond the Gym Walls: Expanding Your Fitness Offerings Outdoors
    Summer might be over, but dont head inside quite yet. Our focus this month is outdoor fitness.One of the many ways COVID has impacted our lives and the fitness industry at large is the augmented affinity for working out outside. The acute awareness of how much time we spend indoors has left many o...
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  • 09.16.2024
    The Knockout Comeback: Why Boxing is Booming in Modern Fitness
    Traditionally seen as an "old-school workout, now people are flocking to boxing in droves on a global scale. According to a 2021 Harris Poll, boxing is currently the 4th most popular sport in the United States. Luxury clubs like Equinox and Life Time offer coveted boxing and kickboxing group fitnes...
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  • 08.13.2024
    A Celebration of Women’s Aging and Strength
    There are traditional hallmarks of femininity when it comes to Western culture, historically speaking. Women have been expected to be dainty, graceful, delicate, and perhaps most of all, youthful. A womans value has almost always been rooted in her youth. Consider the anti-aging market geared at wom...
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  • 07.16.2024
    Inviting Delightful Distractions into the Fitness Space
    Just turn on the news and it can feel like were living through perpetual crisis.This takes a massive toll on our health and well-being. This is a virtually universal experience, and theres only so much the human brain can take. As such, many have taken a rather interesting approach to imbuing levit...
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  • 06.13.2024
    Nodding Off to Better Health: Exploring Sleep and Health
    As days stretch on toward the Summer Solstice this month (in the Northern Hemisphere!), it can be harder to regulate our circadian rhythms when the sun beckons us outdoors for longer. And though its an inherently seasonless topic, the seasonal shift in daylight hours brings sleep hygiene to the fore...
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  • 05.08.2024
    Mental Well-Being in the Fitness Industry
    In January, we reported at length how Millennials and Gen Z are working out to boost their mental well-being but anyone at any age can reap the clear benefits of movement on our overall mental and physical health. This is a particularly important topic given the rise of mental health challenges tha...
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  • 04.10.2024
    The Rise of GLP-1 Weight-Loss Drugs: Implications for the Fitness Industry
    Unless you havent had any internet access for the past year, you've likely noticed the massive uptick in Ozempics popularity in headlines, on social media, and in the fitness community and culture. This is particularly true in the United States. At first glance, this could seem like an antidote to ...
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  • 03.07.2024
    Functional Fitness Takes Center Stage in the Fitness Industry
    Trends are becoming more and more practical across the board. For the past several years, sneakers have taken the place of dressier shoes (even taking the place of high heels for women), calling for comfort and practicality. And consider the clean makeup trends that call for a more minimal look vers...
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